Company overview
HQ · Dallas, TX
American First Finance (American First Finance, LLC) is a consumer fintech that provides lease-to-own and retail installment payment solutions for customers with imperfect credit through a nationwide network of merchant partners across 30+ industries. Headquartered in the Dallas, TX area, AFF serves consumers in all 50 states, D.C., and Puerto Rico and offers omnichannel in-store and online experiences. AFF was acquired by FirstCash Holdings in December 2021.
Company focus
- Headquarters
- Dallas, TX
- Founded
- 2013
- Employees
- 201-500
- Specialties
- lease-to-own and retail installment solutions, all credit welcome underwriting, omnichannel (in-store, online, in-cart), broad merchant vertical coverage, nationwide (50 states, D.C., Puerto Rico)
Third-party reputation
- Reported research
- BBB: A+ rating (non‑accredited). Trustpilot: 3.9/5 from 59 reviews. Backed by FirstCash Holdings after 2021 acquisition.
- Reading this research
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