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EQUITY SALES FIN

Company overview

HQ · Maple Grove, MN

Equity Sales Finance, Inc. is a closed-end consumer sales finance company that acquires and services retail installment contracts originated by merchants. They provide financing solutions for consumers to pay for goods and services over a fixed timeframe, partnering with merchants across various verticals. Since 2018, they have funded over $200M in contracts and serviced over 25,000 customers nationwide.

Company focus

Headquarters
Maple Grove, MN
Founded
2018
Employees
11-50
Industries
home solutions, health and wellness, professional services, consumer products
Specialties
acquires and services closed-end retail installment contracts, quick approvals and same-day funding, merchant portal, sales training, and white-glove support, nationwide consumer vertical coverage

Third-party reputation

Reported research
BBB: A+ rating, not accredited; Years in business 7 (business started 12/7/2018). WalletHub page lists negative consumer reviews (1.0/5 from 2 reviews). Company site claims 4.9 Google reviews from consumers. Indiana DFI shows active Non-Lender (General Finance) license.
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Merchant reviews

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Public MCP endpoint · Developer guide →

POST JSON-RPC: initialize, tools/list, tools/call. Tools: search_funders and get_funder. Content-Type: application/json; Accept: application/json, text/event-stream.

MCP endpoint: https://plutusai.net/mcp/funders