Company overview
HQ · Rochelle Park, NJ
Finova Capital, LLC is a merchant finance provider that partners with ISOs, processors, and POS vendors to deliver embedded small‑business funding. Through its Merchant CashTap suite, it offers POS equipment financing, merchant cash advances ($5k–$150k), and short‑term working capital loans with fast, digital onboarding.
Company focus
- Headquarters
- Rochelle Park, NJ
- Founded
- 2022
- Employees
- 11-50
- Specialties
- embedded financing, fast funding, ISO partner programs, Merchant CashTap
Funding & terms
- Funding from
- $5,000
- Funding up to
- $15,000
Third-party reputation
- Reported research
- Not BBB accredited; mixed reviews regarding communication and contract transparency; recently secured $30 million credit facility in 2024.
- Reading this research
- Third-party ratings are historical research, not a Plutus merchant rating. Legal and cost statements are attributed reports, not findings by Plutus; confirm the original sources and current terms.