Company overview
HQ · Hartford, CT
Merchant cash advanceTerm loanEquipment
General Merchant Funding (GMF) is a Hartford, CT‑based alternative business finance provider established in 2009, offering merchant cash advances and a range of small business financing solutions nationwide. GMF funds from roughly $1,000 up to $3,000,000 with fast approvals and 24–48 hour funding, and serves diverse industries including restaurants, healthcare, franchises, retail, and services. The firm is BBB accredited with an A+ rating and maintains strong customer reviews on Trustpilot.
Company focus
- Headquarters
- Hartford, CT
- Founded
- 2009
- Employees
- 11-50
- Specialties
- fast funding (24–48 hours), bad credit considered, micro-ticket options up to $50k via GMFunding Direct, healthcare and franchise programs, nationwide coverage
Funding & terms
- Funding from
- $1,000
- Funding up to
- $3,000,000
Third-party reputation
- Reported research
- BBB: A+ Accredited since 2015; 1 complaint in last 3 years (1 in last 12 months). Trustpilot: 4.9/5 from 302 reviews (as of 2026-05-05).
- Reading this research
- Third-party ratings are historical research, not a Plutus merchant rating. Legal and cost statements are attributed reports, not findings by Plutus; confirm the original sources and current terms.