Company overview
HQ · Birmingham
Term loanRevenue basedEquipment
Lovey (trading name of Love Finance Limited) is a UK SME lender and broker offering fast unsecured business loans and asset finance through a digital platform, with decisions in minutes and funding as fast as the same day. Headquartered in Birmingham and FCA‑authorised, the company reports having funded £400m+ to thousands of UK SMEs since 2016. In 2026, Love Finance rebranded to Lovey while retaining the same team and mission.
Company focus
- Headquarters
- Birmingham
- Founded
- 2012
- Employees
- 51-200
- Specialties
- fast funding (as little as 4 hours), hybrid lender‑broker model, unsecured loans up to £750k, online soft‑search application
Funding & terms
- Funding up to
- $750,000
Third-party reputation
- Reported research
- Trustpilot rating 4.9/5 with ~2,000 reviews; FCA authorized; no known regulatory issues.
- Reading this research
- Third-party ratings are historical research, not a Plutus merchant rating. Legal and cost statements are attributed reports, not findings by Plutus; confirm the original sources and current terms.