Company overview
HQ · Dallas, TX
Personify Financial is the consumer lending arm of Applied Data Finance, LLC, providing unsecured installment loans to non‑prime consumers online. It offers loan amounts of $500‑$15,000 with APRs of 36%‑179.5% and partners with First Electronic Bank for state‑specific licensing. The brand is headquartered in Dallas, Texas and holds an A+ rating from the BBB.
Company focus
- Headquarters
- Dallas, TX
- Founded
- 2015
- Employees
- 11-50
- Specialties
- consumer personal loans (non-prime), AI-driven underwriting
Third-party reputation
- Reported research
- BBB: A+ rating (not BBB accredited). Consumer lender with significant online review volume (Trustpilot shows ~14,992 reviews). No evidence of MCA or small-business lending products.
- Reading this research
- Third-party ratings are historical research, not a Plutus merchant rating. Legal and cost statements are attributed reports, not findings by Plutus; confirm the original sources and current terms.
Sourcespersonify.com ↗