Company overview
HQ · Lakewood, NJ
Merchant cash advanceTerm loanLine of credit
River Advance is a financial services company that provides merchant cash advances, small‑business term loans, and lines of credit, targeting businesses with at least six months operating history and $10,000 monthly revenue. It emphasizes fast funding—often within 24‑48 hours—and flexible underwriting that is not solely credit‑based. The firm operates from Lakewood, New Jersey with a small team of 1‑10 employees.
Company focus
- Headquarters
- Lakewood, NJ
- Employees
- 1-10
- Specialties
- direct funder, fast funding (24‑hour approvals), bad‑credit friendly underwriting, early payoff discounts, terms up to 18 months, nationwide coverage
Reported eligibility
- Reported score (scale not specified)
- 30
- Monthly revenue from
- $15,000
- Time in business (months)
- 3
Funding & terms
- Funding from
- $5,000
- Funding up to
- $1,000,000
Third-party reputation
- Reported research
- No BBB or Trustpilot profile located; limited public third‑party reviews. Court filings show River Capital Partners LLC d/b/a River Advance engaged in receivables purchase agreements typical of MCA funders.
- Reading this research
- Third-party ratings are historical research, not a Plutus merchant rating. Legal and cost statements are attributed reports, not findings by Plutus; confirm the original sources and current terms.