Company overview
HQ · Long Island City, NY
Merchant cash advance
White Road Capital LLC is a Delaware‑formed finance company that operates under the GFE Holdings brand as Global Funding Experts. It is a direct merchant cash advance funder offering nationwide financing and employs roughly 11‑50 people at its Long Island City, NY headquarters.
Company focus
- Headquarters
- Long Island City, NY
- Founded
- 2020
- Employees
- 11-50
- Specialties
- direct funder of merchant cash advances, reverse consolidations, nationwide funding, fast approvals
Third-party reputation
- Reported research
- BBB (Global Funding Experts LLC): B- rating, not accredited, note of failure to respond to 1 complaint. Multiple NY Supreme Court cases list White Road Capital LLC d/b/a GFE Holdings as plaintiff; plaintiff address shown as 27-01 Queens Plaza N, Suite 802, Long Island City, NY 11101.
- Reading this research
- Third-party ratings are historical research, not a Plutus merchant rating. Legal and cost statements are attributed reports, not findings by Plutus; confirm the original sources and current terms.